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Companies Willing to Sponsor Events 2023


Companies Willing to Sponsor Events 2023: When we think of event sponsorship, we frequently envision slapping a brand’s logo on a panel and calling it a day. Companies that go above and above and come up with novel concepts, on the other hand, usually have a greater influence. Here are seven game-changing ways to sponsor events and raise brand exposure, in our opinion.

List of Companies Willing to Sponsor Events 2023

Pepsico and NFL 

IEG named PepsiCo the top sponsor of 2015, with a budget of around $370 million. The NFL Super Bowl, which is held yearly in the United States, is without a doubt its most profitable event sponsorship.


The group’s sponsorship success is due to its “One for all, all for one” policy. PepsiCo seeks to use sponsorship through activation activities that assist both its own and its partners’ marketing objectives. This is seen in the NFL’s Super Bowl sponsorship.


For example, PepsiCo’s sponsorship of the Super Bowl half-time show not only helped PepsiCo market its brand, but it also helped the National League of Football (NLF) broaden the reach of its show by prolonging the halftime show. The organization has altered the Super Bowl half-time performance from a single 12-minute show to a wider platform that spans the entire season.

It accomplishes this through three key platforms:

  • Consumer touchpoints from all angles (field of play, in-stadium messaging, and in-store incentives).
  • Local market activation (locally designed retail promotions and other initiatives).
  • PepsiCo works with events that can be engaged throughout the year or on an annual basis to develop ties between the brand and the audience.

PepsiCo is not only producing a successful sponsorship of an event, but it is also ensuring that it will be able to use this event on an annual basis by leveraging a yearly event and creating a tighter link with its consumers and the event organizers.

Companies Willing to Sponsor Events 2023
Companies Willing to Sponsor Events 2023

Coca-Cola and the Olympic games

According to the IEG research, Coca-Cola is also ranked as one of the big sponsors. It is most known for its sponsorship of the Olympic games, which it has supported in various ways since 1928.

Its most recent success story dates back to the 2016 Olympic Games in Rio de Janeiro, with the #thatsgold campaign. This campaign includes two television advertisements that featured historical videos from previous events as well as current elite players. In this way, Coca-Cola increased the reach of the Olympics by publicizing some of the athletes competing and marketing its brand.

They also encourage greater youth participation in the Olympics through the construction of the Coca-Cola Olympic Station in Rio’s Praca Maua neighborhood. This “influencer program” also included hand-picked global bloggers and social media influencers that collaborated with the business to bring more people together under the #Thatsgold campaign and expand its reach.

Because of the event’s lengthy history with the brand, Coca-Cola has had enough time to perfect the event’s leveraging for both sides. Coca-Cola has truly leveraged Olympic sponsorship to the best of its potential in the 2016 Rio Olympics thanks to this agreement and the close relationship between the event organizer and the brand.

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TED and Rolex

Rolex has long been a supporter of the TED conferences. They have collaborated since 2007 to increase the impact of the TED conferences as well as the reach of Rolex. Rolex was among the first to develop original branded material for TED conferences in the form of short movies. They were aimed at certain TED Talks about issues connected to Rolex’s DNA, including innovation and design.

Surprise Me! was created in 2012 by TED and Rolex. This software allows users to identify Ted Talks that may be of interest to them by entering the length of time they have available as well as the type of lecture they want to listen to.

Rolex evolved from a “classic” event sponsor to a true collaboration. A more substantial platform that allows the brand to interact directly with the TED audience (who is also their target audience). Furthermore, the alignment of TED and Rolex ideals (particularly innovation) enables the watchmaker to improve its brand image in these areas.

TIFF and L’Oréal

For several years, the Toronto International Film Festival (TIFF) and L’Oréal have collaborated to host this yearly event. L’Oréal went above and beyond the typical sponsorship of such events, which is traditionally concentrated on the red carpet, in the most recent edition.

Indeed, the French company created a limited edition TIFF nail polish to draw attention to both the event and its product. They also created a special L’Oréal experience area. This VIP space was only accessible to a select few, lending exclusivity to the business and its products while also serving as a resting spot for event participants.

BlogHer and Sara Lee

BlogHer is an online network of female bloggers that hosts a fast-growing annual two-day conference with over 3,000 attendees.

Sara Lee, the owner of the food firms “Hillshire Farm” and “Jimmy Dean,” was one of the event’s key sponsors in 2010 and decided to offer cooking demos and tastings throughout the event.

The organization of these events allowed for direct contact between event guests and the brand, as well as the formation of partnerships. The fact that many of the attendees were bloggers with significant influence made this sponsorship campaign even more successful.

TechCrunch Disrupt and New Relic

New Relic is a software platform that analyzes and tracks data in the cloud. For numerous years, they have sponsored the Tech Crunch Disrupt event, which includes highly regarded technology industry conferences.

The organizers organized a pre-event “Hackathon” in which New Relic provided food and drinks while also publishing tweets and videos of the competing hackers on their social media and blog.

Assisting with media coverage of the hackathon helped both Tech Crunch and New Relic promote their events and brands.

SXSW Interactive and Ten-X

Each year, the South By Southwest (SXSW) music and film festival in Austin, Texas, brings together the world’s creative leaders and sharpest brains in innovative thinking.

Ten-X, an online real estate platform, sponsored the event for the first time this year, and to celebrate their sponsorship, they held sweepstakes with tickets to a partner festival as the winner.

Ten-X established a relationship with those interested in SXSW and future events even before the event began, resulting in a longer-lasting relationship with attendees and organizers.

Engaging with the public, whether through special items or cooking lessons, is always important for developing brand awareness. Original sponsorship programs certainly have an influence; the Pepsico example demonstrates that the success of event sponsorship is dependent on its activation.

People Also Ask

  • Which Companies Companies Willing to Sponsor Events 2023

    SXSW Interactive and Ten-X
    TechCrunch Disrupt and New Relic
    BlogHer and Sara Lee
    TIFF and L’Oréal
    Coca-Cola and the Olympic games
    Pepsico and NFL 

  • How do you get sponsors for an event?

    To discover and secure sponsors, use digital technologies.
    Make your event objectives as specific as possible.
    Contact sponsors from connected events.
    Limit your options to brands that strongly connect with the principles of your event.
    Allow your viewers to make the decision.

David Thomas

it is our pleasure to have David Thomas on our Guest Authors list. He is a top educationist and a renowned researcher with major publications in his field of interest. David Thomas won a total of 7 fully-funded scholarships to complete his academic career and also won numerous fundings for attending international academic conferences.

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